Response to "Water For Life" white paper

Yvonne Orgill, Chief Executive at the BMA, responds to HM Government Water for Life White Paper 

The government has made it clear in its White Paper that the bathroom industry must now take immediate steps to help educate consumers and explain the necessity in choosing the most water efficient bathroom fittings.

On behalf of its members, the BMA is committed to delivering impartial advice and delivering change as the government advocates in the paper. The BMA has taken water efficiency seriously since 2006 when the Water Efficient Product Labelling Scheme (WEPLS) was introduced, leading the charge to help consumers make an informed decision when selecting products for their bathroom.

The BMA is working with Waste and Resources Action Programme (WRAP) to encourage developers and facilities managers to embed water efficiency into new and refurbished buildings, as well as with DIY retailers and facilities managers to increase the sale of water efficient products.

There is tremendous opportunity to help change and alter consumer behaviour little by little. It will take concerted effort, so the industry must unite behind a clear and single message whether you are a manufacturer, merchant, retailer, installer or designer. 

However, the government has also made it clear that they are not afraid to regulate and introduce a mandatory scheme should industry fail to act decisively. This is in nobody’s interest and will be costly and cumbersome.

We must take immediate steps to avoid this and convince government everyone within the industry is serious about water efficiency. If your products are not WEPLS listed, now is the time to get them accredited. If you have products on the scheme, then now is the time to actively promote them.
The government says it wishes to create a water sector in which innovation can flourish. Today we must rally as an industry and help to deliver exactly this.

For more information about the BMA and WEPLS, visit For the full White Paper, visit