The award-winning European Water Label will be
making an appearance at the Big One – ISH Frankfurt, the world’s biggest
showcase for innovative bathroom design, and water and energy efficiency.
“We’re really excited about exhibiting at ISH in
2015,” says Yvonne Orgill, Director of The Water European Water Label. “The exhibition is the biggest bathroom show
in Europe and together with our European partners CEIR (the European
Association for the Taps and Valves Industry) and FECS (Fédération Européenne
des Fabricants de Céramiques Sanitaires) we will be showing why this voluntary
product labelling scheme is so important for us all.”
The Water Label is growing rapidly with over 73
listed brands and is established in 32 nations across Europe and beyond. Major
bathroom and kitchen manufacturers, builders merchants and bathroom retailers
have joined the scheme together with its accompanying on-line database of
products. Its appearance at ISH will be a
huge stimulus and many more brands are expected to sign up, there and then, at
the event.
The European Water Label, developed by the
Bathroom Manufacturers Association, is now operated as a separate limited
company, registered in the UK. It gives
both the consumer and the industry professional alike, all the necessary water
usage characteristics of almost 8000 products. Simply put, the water
consumption for each product can be seen at a glance and the information
provided can be used to aid the choice of bathroom and kitchen components.
The Label is increasingly used by bathroom and
kitchen retailers who have acknowledged its power as a sales and marketing
tool. Savvy consumers who want to save
money by reducing their energy and water consumption are now asking for
Labelled products, and savvy retailers are giving them the advice and choice
which the Label provides. Retailers are displaying the Water Label in their
showrooms and have also taken advantage of free listing, as stockists,
available in the database.
The entirely voluntary European Water Label is
an undeniable success which is low cost, maintains consumer choice, and does
exactly what it is designed to do – inform and educate.
ISH, at Messe Frankfurt, runs from 10 and 14
March 2015 and almost 200,000 visitors are expected, around one third coming
from outside Europe.